The Times of India Group has been the country representative for Cannes Lions in India for well more than a decade. This has been a great relationship and in the earlier year’s Times Response used to do a screening of the Cannes winners for agencies and clients in key cities.
Cannes Lions over the years has grown to be much more than an award show. It is where boundaries are broken, trends are set and new insights discovered before anywhere else in the world, at least in the field of creativity, communication and marketing.
This posed a huge opportunity for us at Times, as partners. It is possibly more our responsibility to bring home these learnings and insights to the marketing minds here in India. This also made sense, because now with a well equipped website, app and the internet, the entire advertising fraternity was already clued into the winning campaigns.
The opportunity lied in distilling the learnings and taking them to marketing organisations to trigger their minds and influence a new way of thinking.
The Cannes Roadshow with Amit Akali.
Learning from Cannes Lions hit the roads for the first time in 2017 and went to some of the large marketing firms like ITC, Dabur, Flipkart, Emami, Future Group, Arvind Mills, Madura Garments, Britannia, Asian Paints, Nerolac, JK Helen Curtis and many more.
The sessions were attended by entire marketing teams – right from the Executive Directors to Brand Managers.
We engage with more than 500 marketers across 20 companies in Mumbai, Delhi, Kolkata and Bengaluru.
This gave Times Response a never before opportunity to engage with the entire marketing teams of companies.